The Portager is
a gathering place
for our community

By advertising in The Portager, you show your support for locally owned local news and reach thousands of Portage County’s most active and engaged residents. Through our digital products, we create over 100,000 interactions per month with people in our community.

Write to to reserve your spot.

Our ad options

We offer multiple advertising options in The Portager newsletter and on our website.

  • There are discounts for bulk purchases, which can be proportionally customized for your needs.
  • Ad design can be done by our team at no additional cost.
  • We are happy to design custom packages to meet your goals and budget.

Website Ads

Appear on the homepage and every article page of
100,000 impressions per month

The Portager offers 350×175 px ads to businesses and organizations to appear on our website. Website Ads appear on nearly every page of the website along the left sidebar or between paragraphs of text.

Price: $450/month, $410/month with a year contract

Action Ads

Main newsletter – Monday, Wednesday, Friday
45,000 impressions per month

Action Ads appear at the top of the newsletter, just below the weather. These are a great way to publicize an upcoming event, a special offer or a timely discount. You can include links. Items that appear in this space tend to get more clicks than anywhere else in the newsletter. The word limit is 50 words.

Price: $125/each, $340/three or $625/six

Star Ads

Main newsletter – Monday, Wednesday, Friday
45,000 impressions per month

Star Ads allow businesses to embed a 600x300px image with a link to their business or landing page. This is our best value ad option.

Price: $75/each, $700/10, $1,250/20, $1,700/30
Full year price: $50/each for 50 runs

Native Ads

Main newsletter – Monday, Wednesday, Friday
45,000 impressions per month

Native Ads give businesses an opportunity to share stories with our readers. These are designed to look like other stories in the newsletter but are labeled with our “SPONSORED BY…” tag at the top. Readers are most responsive to down-to-earth, human and local information. You can include links in the text and one image, which can also link to a URL of your choice. The word limit is 200 words.

Price: $350/each, $600/two, $850/three

Sponsored Content

Published on and promoted in the newsletter
~7,000 impressions

Publishing your articles and images on our website as sponsored content gives you the ability to reach our readers with any kind of information to promote your brand and highlight your expertise. This is perfect for law firms or healthcare providers publishing thought leadership in their field. It’s also useful for companies introducing new products or sharing stories that can’t be told in the space of a tiny ad. There is no word limit, and you can use any images, illustrations, embedded videos, links and more.

Price: $550 each
(Contact us to learn about sponsored content production.)

Sponsored brief (individuals only)

Main newsletter – Monday, Wednesday, Friday
45,000 impressions per month

At the bottom of each email newsletter, we publish a list of bullet point news items with links to websites with more information. This space is available to individuals, churches and nonprofit organizations (not businesses) to promote their content. This is perfect for classifieds, bands or artists promoting their work, charity events and more.

Price: $40 each, $75/two, $100/three

Contact us!

Learn more about ad options or book your spot.


Truly local news.

We’re the only locally owned news site covering all of Portage County. No hidden costs and you can pay what you want.