The Portager is
a gathering place
for our community

By advertising in The Portager, you show your support for locally owned local news and reach thousands of Portage County’s most active and engaged residents.

Write to to reserve your spot.

Our ad options

We offer multiple advertising options in The Portager newsletter and on our forthcoming new website.

  • There are discounts for bulk purchases, which can be proportionally customized for your needs.
  • Ad design can be done by our team at no additional cost.

Action Ads

Main newsletter – Monday, Wednesday, Friday
30,000 impressions per month

Action Ads appear at the top of the newsletter, just below the weather. These are a great way to publicize an upcoming event, a special offer or a timely discount. You can include links. Items that appear in this space tend to get more clicks than anywhere else in the newsletter. The word limit is 50 words.

Price: $125/each or $625/six

Star Ads

Main newsletter – Monday, Wednesday, Friday
30,000 impressions per month

Star Ads allow businesses to embed a 600x300px image with a link to their business or landing page. This is our best value ad option.

Price: $75/each, $700/10, $1,250/20, $1,700/30
Full year price: $50/each for 50 runs

Spotlight Ads

Main newsletter – Monday, Wednesday, Friday
30,000 impressions per month

Spotlight Ads appear at the very top of each newsletter, just below The Portager logo with the text “Together with [Your Logo]” and a link to your website or landing page.

Price: $300/four, $1,000/16, $1,800/28

Native Ads

Main newsletter – Monday, Wednesday, Friday
30,000 impressions per month

Native Ads give businesses an opportunity to share stories with our readers. These are designed to look like other stories in the newsletter but are labeled with our “SPONSORED BY…” tag at the top. Readers are most responsive to down-to-earth, human and local information. You can include links in the text and one image, which can also link to a URL of your choice. The word limit is 200 words.

Price: $350/each, $600/two, $850/three

Sponsored Content

Published on and promoted in the newsletter
~7,000 impressions

Publishing your articles and images on our website as sponsored content gives you the ability to reach our readers with any kind of information to promote your brand and highlight your expertise. This is perfect for law firms or healthcare providers publishing thought leadership in their field. It’s also useful for companies introducing new products or sharing stories that can’t be told in the space of a tiny ad. There is no word limit, and you can use any images, illustrations, embedded videos, links and more.

Price: $550 each
(Contact us to learn about sponsored content production.)

Portager Sports Star Ads

Sports newsletter – Tuesdays
~100 impressions per month

Be a part of our brand new sports section, enabling us to grow our Portage County sports coverage from the ground up. The Sports Star Ads are just like the Star Ads in the main newsletter, but you get to lock in a low price for six months, no matter how much the newsletter grows.

Price: $200 for six months

Website Ads

Appear on every page of
40,000 impressions per month

The Portager is currently selling 350×175 px ads to businesses and organizations to appear on our new website. Website Ads appear on every page of the website along the left sidebar or between paragraphs of text.

Price: $450/month

Contact us!

Learn more about ad options or book your spot.